To Pouch or Not to Pouch?

That is the question (apologies to Shakespeare)!  As design lead at Body Aware, I hear many opinions on pouches in men's underwear. For example, should underwear have a pouch emphasizing the goods, or should it follow convention and rely on fabric to hold and flatten? Or somewhere in between?

Body Aware was founded in the UK in the late 1980s when there was little choice in underwear besides “tighty whiteys” or “Y-fronts”. You could select any colour as long as it was white and any fabric as long as it was cotton jersey. So we set up a sewing factory and introduced a seamed pouch concept, new materials, and colors into a small but growing range of pieces.   Many British men loved the chance to free themselves from boring and ugly underwear, resulting in our decision to expand the company to the USA.  We wanted to challenge American men to give up their striped cotton boxers and wear something sexy in the underwear department that would turn their partners on rather than turn them off!

Today, Body Aware sells its pouch-enhancing underwear for men worldwide, and we feel pretty proud that we did our bit to alter the course of men’s underwear. Currently, there are dozens of companies employing these concepts we introduced 30+ years ago, but we still strive to be leaders in underwear fashion, quality, and innovation.

The pouch is the heart of men’s underwear and can be styled in many ways.  Pouch shaping is generally accomplished with a center vertical seam. However, most mass-market underwear brands incorporate minimal curvature to the seam, or else just use a small dart at the base of the pouch area.  This creates a little room in the front, but nothing too substantial, causing the pouch to flatten and hold everything close against the body.

At Body Aware, we are not constrained by the conventional view that men should hide or minimize their endowments.  Just as women celebrate their breasts with bras that lift and separate, we do the same for men in the underwear department.  We believe men should be “body aware” and have the option to wear pouch briefs that show off their best assets. 

 

Our design process develops the shape for a new style using professional pattern-making software. Next, from the selected fabrics, we cut out the pattern, and sew a rough sample to test the overall concept. Initially, this is done on an anatomically correct mannequin. Next, an accurate sample set is produced and tested on fit models as the pattern is modified and perfected, often over 3 or 4 iterations. Finally, if the underwear passes our comfort, fit, and aesthetics standards, the fabric is ordered and dyed, and production commences.

 

Underwear development in the early stages.

Another popular silhouette is called the drop pouch, which pushes everything downwards and out, giving the appearance of longer goods. Some designs incorporate an inner shelf in the pouch to push out balls with or without elastic, similar to a cock ring.  Some pouches have lower pouch space within the pouch, often called ball hammock underwear. In addition, we can incorporate a butt curved seam to accentuate the cheeks.


Examples of our excellent pouches.

Our pouch underwear shapes are incorporated in many of our designs, from thongs to boxer briefs. Even our ever-popular swimwear includes great pouch designs, which will get the self-assured guy noticed on the beach.

But when is a pouch not necessary?  If a fabric has an excellent 4-way stretch, a plain bikini-style brief works well for those who prefer good support and everything held close against the body. For example, this may be the preferred fit for running or other athletics.

As a designer, I enjoy the challenge of making underwear for our male customers and their partners to give the extra confidence that comes from knowing they are wearing underwear that makes them feel and look good, and dare I say sexy?

For our marketing department, pouch underwear that emphasizes the male anatomy does present some extra challenges in advertising.  Social media, shopping channels, and even Amazon routinely reject advertisements that show even a hint of the male bulge in any underwear photo. Of course, double standards exist in advertising men’s versus women’s intimates, but that is a subject for another day!

So what do you look for in underwear, specifically concerning the pouch shape? Do you prefer a pouch where everything dangles free, a pouch that flattens, or an engineered pouch that pushes everything forward?  Would you like to see an extra-large pouch range for those lucky enough to be above average down there?

We love to hear from our customers, so please share your thoughts and suggestions below!

David, Body Aware Design Labs

12 comments

As already written, there are all sizes and dimensions of breast bodies for women, why not for men, everyone has a different penis and testicles of different sizes, but everyone gets the same bag. I would like a bag that gives the penis a little more length and is not pressed so tightly against my testicles. I love it when my sex can hang freely and be embraced by a tender hand.

Peter May 13, 2022

Pouch it up! Male genitalia is awkward but real. Accommodate the pouch! It helps! Wearing female panties is fun but it lacks the comfort of Body Aware pouches. Make more satin attire, your website is THE BEST!

Scott April 29, 2022

I am a great fan of Bodyaware’s pouch enhancing thongs, especially anything that is low rise, so it just cups and pushes out the goods without any extraneous fabric reaching up towards the belly button.

Mike April 15, 2022

I’ve tried several pouch briefs and thongs over the years. I’m above average in size (85-90 percentile) and some of the pouches make my goods look insane, sometimes ridiculously so, especially if I’m showing (but not erect). And if I’m not showing, the extra fabric bunches up and it looks bad. These designs are definitely hit or miss. Extra room is great but too much just doesn’t work.

Bando April 15, 2022

I love a pouch especially if there is ring built in to keep everything pulled forward. Its all I wear.

Mike April 12, 2022

Now that I’ve discovered enhancing underwear, I hate to wear anything plain and boring. Not only does the package look better when held up and out, and it also feels better to have your underwear cuddle your parts outward instead of squeezing them between your legs. I have a few pair by BodyAware; Dazzling Satin Boxer (non-stretching material doesn’t really conform to the goods very well), Italian Uplift Boxer (not bad fit – the translucency is great though), but can’t remember the others. The best enhancing pair I have were a pair where the pouch really holds things up and has a looser “bump” area for the penis ride up & out, so it’s free to bounce around and wag like a happy puppy. Even better than pouched underwear is the sheath style that have a small pouch for the balls and a perfectly sized sheath for the wiener, leaving it free to dangle and jiggle. Some direct the sheath directly out the front, giving it a really nice anti-gravity effect. I have 3 of those from different manufactures, and they’re all a bit different in fit and wigglability. The only negative about the one I have is that they don’t use a flat seam inside the sheath, so you end up with dents all long the length of it, and there have been times when the seam works into the hole at the tip and can be painful. Another amazing style is the “erector” ones. I have 2 from a few years ago that have a ball pouch, then a hole above that that leads to a separate outer sort of hammock that holds the wiener straight up against the stomach, just tight enough that even normal activity doesn’t result in it settling and folding down. It’s great to lean up against something and feel sensitivity along the bottom side of the shaft. One style I keep searching for is a singular pouch that has a drawstring that closes off the pouch around the stuff, then goes around the waist to keep it on, if I remember correctly. I used to see them in dirty magazines when I was a kid in the ‘70s, now I can’t find them anywhere, except some very small ones made by hand in China that don’t fit me (a Caucasian) and don’t have a waist string to keep them on. Make a high quality one of these that can be worn all day without cutting off the circulation from the good parts and I’ll be impressed. You can probably tell I’m a big fan of clothing that thrills the penis.

Steve April 12, 2022

While there are different styles suitable for very different times , I find a center seam up the pouch to chafe , sometimes rubbing against the seam as I move , especially if worn under slacks for a long time . Best is when a thin fabric can " shape " to the wearer with no or small low dart , away from the most sensitive place on a man’s body . Had a few g-strings like that years ago , amazing stretch …no seam .

John April 12, 2022

Fascinating! I love seeing the behind-the-scenes development of your products, truly an art form. One major request for me would be to bring back the double-lined satin pouch brief, perhaps with new colors and prints? Those undies were magic!

Drew April 12, 2022

Please bring out an “extra large pouch range”/ So far only one or two brands make that claim and in one case actual production samples are totally lacking in that feature. Like you indicated, women’s underwear (bras) feature a very large pouch (cup) range, yet for the most part the issue is totally ignored in men’s underwear. I asked another independent underwear maker the same question, and they thanked me for the question but informed me “that it would be impossible to implement”. It seems to me this is a totally untapped market which Body Aware could be the first to make it’s own.

Nicholas April 12, 2022

I have ordered a lot ok undies from BA. If it doesn’t have a pouch I don’t wear it. Guys? It feels like somebody is holding your balls In their hand. Try a pouch

Darrell April 12, 2022

I prefer a slight pouch, unfortunately I’m not one of those lucky hung guys, but happy with my package and find some underwear companies pouches to large for me.😊

Marcus April 12, 2022

I hate the pouch! Start making more underwear that holds my jimmy-junk in place!!!

Jeffrey April 12, 2022

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