The assortment of underwear that Body Aware offers is so diverse and broad that we all can find the style and fit we are seeking. I recently tried a thong myself and loved it! So much so that it got me wondering when thongs became a thing.
I was always under the impression that women were the first to enjoy this cut and style in both panties and swimsuits. After all, I grew up in the 80s and always saw this cut in many magazines and catalogs. In the early 20th century, thongs were still a niche garment worn primarily by exotic dancers and performers. It wasn't until the 1970s and 1980s that the thong gained mainstream popularity, thanks in part to the fashion revolution of that era. With the rise of high-cut jeans and swimwear, traditional undergarments became visible under clothing, prompting the need for a more discreet option. The thong, with its minimalistic design, became the solution, offering a seamless and barely-there alternative that avoided visible panty lines.
The 1990s marked a pivotal moment for the thong, as it became a symbol of empowerment and self-expression. Pop culture icons like Madonna and the characters of popular TV shows embraced the thong, turning it into a fashionable and provocative statement. The lingerie industry responded to the growing demand, creating a wide array of designs, materials, and styles to cater to different tastes. From lace embellishments to bold colors, the thong transformed from a practical undergarment into a fashion staple.
Of course, historians argue that thongs were introduced in pre-historic times, and they may be correct, but do we take anything cavemen wore as a serious human advancement? Of course not.
I am genuinely pleased that this style has not only been adopted by many men (especially on this site) but has also seen tremendous growth and progress in styles, fabrics, and cuts over the years!
Every man should wear thongs when able, from satin to rip-stop to cotton to spandex/nylon blends. It is a cut you will love, especially when wearing form-fitting athletic cut dress pants or other tighter-fitting clothes. There are no panty lines and just a nice ass accentuating your clothes! All of the thongs offered by Body Aware are great!